Case Study: ClosetMaid Customers Find Design Inspiration Using 3D Set Shots
See how ClosetMaid updated its Do-It-Yourself Designer, an online design tool that now generates 5-6% of its sales.
ClosetMaid needed to update its online DIY tool, but knew the budget would be tight. To achieve a more dynamic, flexible design tool online visitors could use to visualize ClosetMaid storage solutions in their own homes, the company opted to use 3D set shots instead of traditional photography.
Read on to see how ClosetMaid:
- Saved 75% by using 3D set shots instead of traditional photography
- Affordably upgraded the online tool that's responsible for 5-6% of its sales
- Enjoyed 5-6% online conversion rates for the Do-It-Yourself Designer tool on channel partner sites
- Created a more flexible design tool that can easily accommodate additional, affordable 3D images in the future