Hand-Mixer Integration

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This is a perfect example of how 3D and digital photography can work together for a best-of-both-worlds outcome. Kitchen-Aid saved time and money by adding a 3D product image of a hand-mixer into existing set photography—bypassing set design, product sourcing, and photo shoot scheduling. At the same time, they got additional mileage out of an expensive "hero" shot, particularly one including food—and area where 3D does not excel.

More about how big brands like Whirlpool are skipping new photo shoots and taking advantage of 3D images.