Your product story — only better. MediaLab's 3D product animations are more engaging and communicate product details in a way that traditional video simply can't. Yet 3D animations are surprisingly time and cost effective — bypassing the production costs and delays typically associated with video. That's because we use your engineering files and product specifications to create 3D objects in virtual environments that aren't bound by physical limitations.
Demonstrate Product Details
Our 3D animations overcome the limitations of video to deliver superior product views inside and out. Where video stops short of demonstrating a product's inner workings, 3D animations provide a look inside through transparency, cutaways or cross-sectional views. And, while video is dependent on camera angles, lighting and "best possible" shots, animations turn a 3D product at any angle and zoom in to show details often too large or small to be captured using video.
Get to Market Faster
Unlike video, 3D animation doesn't rely on a physical product, a working prototype or even a production set. We can create your product in a 3D environment long before product development is complete — so you get a jump on sales training and marketing materials well before launch.
Save Time and Production Costs
Skip the production crews, onscreen talent, and hassles of sourcing product. Because our 3D animation process leverages your existing engineering files, it requires a fraction of the resources needed for video productions. Plus, 3D animation allows you to respond quickly to product changes and variations without costly re-shoots. 3D products and sets can be easily modified or recolored on demand, without an elaborate production.
More on Why Animation Excels Over Video.
Make it Interactive for Even More Impact
Adding interactivity and instructional design elements creates a multimedia learning experience that reduces the learning curve, increases recall and retention and provides a more engaging experience overall. The result? For sales training, you have a supercharged sales force that knows your product "cold." For customers and technicians, it means a quick understanding of complex product details and installation instructions, increased customer satisfaction and fewer warranty calls and returns. More about Interactive Instructional Animation.