There’s a lot of competition out there… and even more content. Static imagery definitely helps, but 91% of buyers are looking for more visual and interactive content. Eye-catching and realistic 3D house tours jump out at buyers because it eliminates their guesswork.
Imagine a world where you’re no longer bound by the need to have a physical product built to photograph and start marketing said product. Sounds pretty nice, huh?
If you know a thing or two about MediaLab, then you’ve probably heard we work with some of the nation’s top homebuilders to create everything from beautifully detailed renderings to large-scale sales center presentations.
What’s a 3D model anyway? We’re so glad you asked. It’s a digital representation of a three-dimensional object (AKA your product) that is created in dedicated 3D modeling software. This model is the initial building block for all things CGI.
Earlier this year we looked at ways to improve your energy and mental output through physical activity during the workday, and nothing is more synonymous with a fitness routine than making healthy food choices. This can be especially challenging for people who work in professional office settings thanks to the long hours of being seated, not always having access to quick, healthy options during lunchtime, and the abundance of freebie snacks always creeping their way into the break room. (Stay away, doughnut tray!)
Photography is a wonderful thing. It captures life’s intimate moments, it documents history’s most dramatic events, it freezes memories with the press of a button. But in today’s evolving market, the limitations of photography are becoming more evident.
Next up for our “In the Spotlight” series is the ever-talented, ever-creative, stache-rocking, Joe Bravo! Joe started with MediaLab in 2006 as a Floor Plan Artist and now is a trailblazing pioneer taking on the future of the 3D industry as our Process and Development Team Lead and an active member of our Product Engineering team.
There’s a lot of ways to get involved at MediaLab – from joining our volunteering committee to playing in the company foosball league. But sometimes, our team likes to get their kicks outside of the office. That’s why we started a rec soccer team five years ago. The first MediaLab sponsored sport, we’ve been going strong since its inception, with four seasons a year.
As a digital marketing company, innovation is necessary for survival. Questions like “What’s our next big thing?” and “What are we doing to innovate?” were becoming a regular part of weekly touch-base meetings. But trying to fit in innovation with the day-to-day, was about as easy as getting in a good workout, preparing from-scratch meals, and having perfectly polished kids with straight A’s – all while killing it at your job. So, not super realistic. We had a lot of intriguing half-baked ideas, but no structured platform to turn them into actionable plans.
This quote from Albert Einstein is one we couldn’t agree with more – especially when it comes to learning. That’s why one of our major 2018 initiatives is to establish a strong training foundation for our employees.