As a digital marketing company, innovation is necessary for survival. Questions like “What’s our next big thing?” and “What are we doing to innovate?” were becoming a regular part of weekly touch-base meetings. But trying to fit in innovation with the day-to-day, was about as easy as getting in a good workout, preparing from-scratch meals, and having perfectly polished kids with straight A’s – all while killing it at your job. So, not super realistic. We had a lot of intriguing half-baked ideas, but no structured platform to turn them into actionable plans.
30 Apr 2018