3 SECRETS TO CREATING CONTENT FOR E-COMMERCE CHANNELS
As people and businesses are learning to adapt to the “new normal,” there’s a natural shift towards digital strategy.
We work with a lot of different clients. The ability to do so has opened our eyes to ways brands are effectively using CGI to enhance their digital strategies for e-commerce purposes. They’re focusing on multiple channels, not only their website, but sites like Amazon, The Home Depot, Lowes, and Wayfair. Taking advantage of CGI to create additional content for these channels helped these brands create depth within their product imagery and content portfolios.
Using CGI to create content is a no-contact way to keep your business moving forward in a completely remote setting. Buckle up while we explore three additional ways CGI can help you maximize your e-commerce strategy.
CGI IS EASILY ADAPTABLE FOR A VARIETY OF REQUIREMENTS AND AUDIENCES.
The assets you create for e-tailers are not one size fits all. Each site has different requirements, sizes, functionality, and more. Spinners are a great example; The technology to create this experience is widely available, but the output specs to host the product vary greatly. With traditional photography, creating the output needed can be a challenge. With a 3D model, though, creating this type of output is simple and provides a seamless way to generate the multiple formats needed.
Additionally, different channels have different audiences and it’s important to appeal to each of those audiences in ways that THEY prefer. Some folks love the new modern look and feel with brass and bright colors, while others prefer a more traditional style. Staging and building multiple sets to meet all buyer profiles is incredibly expensive and time-consuming. When it comes to e-commerce, CGI gives you the flexibility to change design and architecture and place your product in multiple sets at a fraction of the cost. Plus, once you have it built, it lasts forever and can be reused to meet future needs.
NO PHYSICAL PRODUCT OR LOCATION NEEDED.
CGI’s time to shine is when you need to get imagery to market before a physical product exists. It’s difficult to sell without imagery and it’s difficult to get imagery without a physical product. It’s the age-old chicken and egg conversation! From an engineering file or a photo, CGI can bring your product to life well before you have a prototype or set built to photograph. And the real beauty of a CGI pipeline comes in it being completely contact-free. That means no human interaction and less spreading of germs.
REPURPOSE CONTENT WITH EASE.
If we had to pick one reason why CGI should be in EVERYONE’S digital marketing strategy, it would be the ability to reuse and repurpose content. Once an object exists in 3D, manipulation is a breeze. You no longer need to build costly sets, you no longer have to create a prototype, you no longer have to hire photographers, and you can STILL generate hundreds of product images from just ONE model. Then, you can create 360° spinners, showcase your product in an environment, create infographics, build out Amazon A+ Content, develop animations, and even dip your toes into the immersive world of AR and VR.
If these secrets don’t excite you, check out some of the work we’ve done for our partners in industries across the board and see CGI in action!