3 WAYS TO STAY COMPETITIVE WITH 3D
3D imagery and interactive solutions (also sometimes called CGI or Computer-Generated Imagery) are not just for the big screen. 3D is, in fact, more accessible than you may think and can help you get a huge leg up over your competition.
While others may be limited to standard photography processes with lengthy turnaround times and high costs, 3D is opening doors for many others to really connect with their audiences. It’s allowing them to offer digital experiences that make them stand out in crowded spaces while getting to market faster and saving money.
1. PUT IT IN PERSPECTIVE
You never want to leave your audiences guessing or questioning when it comes to your digital presence. Whether that’s on your own site and social media or e-commerce channels like say, Amazon and Wayfair, you have to provide your buyers with enough context to keep them from going to the competition.
That’s where things like 360° Spinners and Environment Renderings come in. By allowing your customers to look at every angle of your product (and interact with it), you’re giving them the confidence that it’s right for them.
By placing your products in high-quality sets with Environments, you’re giving your audience the right perspective by providing style and use examples. These make all the difference to your buyers because they need to see it to believe it’s for them.
2. EXPLORE ANY SPACE
Whether you’re selling the actual space (like our homebuilder clients) or the products within a space (like furniture, for example) buyers need more than just static photos to make their decision.
3D collateral gives you the opportunity to build any space you can dream up! This allows you to specifically target different buyer personas and place whatever products you’d like within videos, interactive tools, or immersive content.
Whichever option you choose, it’s just important to remember that you can really stick out when you empower audiences to feel like they are actually standing in your space or right in front of your products.
3. MAKE IT THEIR OWN
Personalization and customization are becoming more important than ever to your customers. Just think about how many out-of-the-box solutions and products they are offered every single day. If you really want to stand out amongst your competitors, show them you care by giving them options.
360° Interactive Panorama Changers provide a digital experience unlike any other because users get the best of both worlds – the ability to explore any space and make it all their own. How many of your competitors can say they offer that level of experience?