5 WAYS TO BOOST YOUR ONLINE PRESENCE FOR YOUR AUDIENCE
Consumers want what they want, and today, that means an efficient and optimized online presence from their favorite brands and businesses.
There are so many ways you could build a better digital presence for your audience. Here are five things we think your buyers will appreciate to get the ball rolling…
GIVE THEM ENOUGH CONTENT TO RESEARCH ON THEIR OWN
If your sales aren’t happening mostly online at this point, we can guarantee they are starting there. Every industry is different, but the buyer behavior of doing research online before they make a buying decision (whether that final sale happens online or in person) is a commonality.
That means you don’t want to leave customers with questions or second thoughts. You have to provide all of the features and benefits that make you stand out. Better yet, you need to show them with imagery and engaging experiences.
INCREASE BRAND LOYALTY WITH HIGH-QUALITY IMAGERY
High-quality imagery encourages trust, retention, and loyalty with customers. The more effort you put into your product imagery, the more trustworthy and credible your business seems.
No matter what industry you’re in, you are not the only option for your buyers. Thanks to your website, social channels, and more, customers have the opportunity to easily compare your product with your competitors’ versions.
If the product imagery they are seeing online doesn’t accurately represent what you have to offer or put your best foot forward, they’ll be on to the next site. Make sure to stop them in their tracks with imagery that shows you care and lets them see all of the details.
MAKE BUYING DECISIONS EASIER WITH MULTIPLE IMAGES
Speaking of details, you better be giving them as much as possible! Just think about your own shopping experience when you visit sites like Amazon.
One of the first things you probably do is scroll through the gallery of images for the product you’re interested in. Your buyers are no different.
They want to see your product from different angles and in the different options you have to offer. Don’t just tell them that you have color and material options. Show them that they can choose from blue, white, grey, or black by letting them see all of the images that reflect this and let them compare.
ENGAGE THEM WITH INTERACTIVE EXPERIENCES
Again, your buyers have a lot of options when it comes to what they want to purchase across all industries. Another great way to stand out? Give them something to interact with.
No matter what digital channel your customers are on, experience is everything. The amount of content out there is astronomical, so you have to make them remember yours. Allow them to build their dream home layout right before their eyes with Interactive Floor Plans or let them tour and customize any space with 360° Interactive Panorama Changers.
Not only do these experiences benefit the user’s experience, it also has a ton of perks for you. Think of it this way….
PROVIDE EASY NEXT STEPS AND HELP
One of the most frustrating things that can happen for your customers is falling in love with your product and then not knowing where to go next. Take a long, hard look at your website and other digital channels. Are you clearly giving your audience a way to learn more or get in touch with you?
Not only should you give them a clear path, but consider what else they may need. For example, we all know the importance of CTAs for getting buyers further down the funnel. What if they simply have a question, though?
Expert sales coach Kimberly Mackey from New Homes Solutions puts it this way…
“If they just have questions, let’s provide tools to answer those questions to keep them engaged to the point that they’re ready to meet with a salesperson who can then take it the rest of the way.”
Homebuyers doing research on a builder’s site are a great example of this. There is SO MUCH information they need to digest during their buyer’s journey. If they simply have a question, it can really hinder the buyer experience if they can’t navigate the site or just get a quick answer. That can be hard to manage, but that is where chatbots come in…
“If your online sales counselor is being overworked, you need a chatbot. The chatbot can help get them to the point where they then need the online sales counselor. “ – Kimberly Mackey
Take a look at your digital presence. Is it giving your buyers what they need or is it time for an upgrade?