DATA INTE[GREAT]ION: HOW TO MAKE SMARTER BUSINESS DECISIONS
Imagine your information with less duplication, fewer inconsistencies, and more robust than ever.
WHAT IS DATA INTEGRATION?
Data integration is a solution that combines data from multiple areas of a business, including internal databases, websites, 3rd party solutions and more. Data integration takes the information and syncs it, so users have access to all of the information in one, unified view without the manual labor.
When it comes to the type of content and data that can be integrated, the options are endless. You can use different integration sites or platforms for different purposes. In a simple form, think about your social media platforms. A lot of businesses will use one tool to sync all of their social media data in order to track and monitor progress, changes, analytics, and more.
It takes a lot to manage backend information and data. Without proper coding, you may spend valuable time constantly updating information with every little change that happens, be it selling a home, changing an environment to match a unique style, upgrading appliance imagery, and everything in-between.
HOW DOES MEDIALAB HELP WITH MY DATA INTEGRATION?
Let’s get right to it! When it comes to content and data integration with MediaLab, we can sync pretty much anything. No development team? No problem. We’ll take the coding into our hands so you can reap the benefits of automatic syncing. Not only does syncing your data benefit you and your business capabilities, it makes it so much easier for your buyers to connect with products via digital experiences and tools without missing a beat (or a change!).
WHY DOES DATA INTEGRATION MATTER TO ME AND MY BUSINESS?
Your business is most likely producing a substantial amount of data on a daily basis, especially if you’re receiving and delivering information from multiple sources. Think about your sales, marketing, financial, and production data… and that could be the bare minimum for you. How do you properly analyze that data and turn it into successful ROI without spending hours on end updating everything manually?
When all of this information is consolidated into a holistic viewpoint in real-time, your business unlocks the ability to meet its fullest potential. Integration is key to significantly improving the value of your data, thus allowing you to make smarter decisions when it comes to your business strategy and how you’re reaching your buyers. This also allows you to streamline your digital experience across all of your platforms, which means that your buyers get accurate, real-time data when they’re shopping for products online.
The validity of your information depends on your capabilities. When it’s presented in a cohesive, automatically updated way, the margin for errors is low. Imagine your information with less duplication, fewer inconsistencies, and more robust than ever.