DRAWING A CROWD AT YOUR BOOTH
Trade shows are becoming an essential part of marketing strategies and for good reason; According to a trend report by Bizzabo, over 60% of senior marketers plan to grow their budget for live events by 22% in the next year.
So, why exactly are these live events so important? Let’s break it down.
Experiential marketing, like trade shows, are an excellent way to generate new leads and build a meaningful connection between your brand and your customers. They humanize your brand and your products or services. Not to mention, around 85% of consumers are more likely to buy a product or service after attending a live marketing event.
Think about concerts for just a moment. Why is it that musicians can pack crowds into an arena to play their music when their fans can just listen to their favorite track at home?
It’s because of the experience.
Your exhibit is the “concert” of your brand. From the minute the attendees step into your booth to long after they’ve left the show, your exhibit – more importantly, your products – should thrill them.
BEFORE THE SHOW
Your brand experience starts months before show time.
Communication channels like social media and email are great ways to start filling your appointment books for the show. Get a head start on those leads with high-quality renderings of products that aren’t quite ready to hit the market or detailed exploded views of products that have been heavily upgraded.
Filtering through the noise of crowded channels comes easy when you have compelling and fascinating imagery to share.
DURING THE SHOW
Your booth is a direct reflection of your products, services, and your brand. Exhibiting at a trade show or live event is a great opportunity to show your customers exactly what you’re made of, so give them something to remember.
Experiential marketing is no longer just flat screen TVs playing promo videos on loop. It’s augmented and virtual reality, multi-sensory experiences, and interactive solutions. It’s creating a booth that’s different from the rest with dramatic lighting and the ability to activate all five of their senses.
In other words, blurring the lines between the physical and digital world is the key to an unforgettable experience.
Allowing your customers to virtually interact with your product, entertain themselves with interactive displays, and actually envision your product in their everyday life will have them itching for more.
AFTER THE SHOW
Stay at the top of their minds by offering attractive brochures that remind them of what they’ve experienced. Digital tags like QR codes are also a handy resource. They aren’t just a tool used to capture attendee information, they’re an easy way to regularly deliver fresh content so your audience is always in the loop of what you’re working on.
Attending trade shows gives you the opportunity to humanize your brand and share your expertise with the world. With that said, let us help you create an unforgettable experience for your brand, leads, and soon-to-be lifelong customers.