EMPATHETIC MARKETING AND HIGH-QUALITY IMAGERY
WHAT MAKES SOMETHING BETTER IS CONNECTION – DR. BRENÉ BROWN
According to Merriam-Webster, empathy is the act of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experiences of another.
In other words, empathy is the act of putting yourself in someone else’s shoes and fueling a connection between your brand and your customers.
We’re sure you’ve noticed a lot of brands shifting gears to make stronger connections by using empathy. It isn’t a recent shift, but it’s becoming more noticeable.
WHEN EMPATHY MET MARKETING
Empathetic marketing isn’t limited to videos. There are a variety of mediums that can share the same message, including high-quality imagery. A picture speaks thousands of words, right? Right. They also kickstart emotions (Hello, museum artwork!).
When using high-quality imagery, it becomes apparent to your viewers that you care about your brand. BTW, We mean high-quality in every sense of the word: the quality of the image, the subject of the image, the placement of the subject, the lighting, the context, and everything in between.
More so, using high-quality imagery to affect the emotions of your customers will not only build a bridge of connection, but it will show your customers (and potential customers!) that you are not just a company trying to sell a product. Marketing with empathy falls in line with humanizing your brand.