What can MediaLab do for you?

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A Little AboutMediaLab 3D Solutions

Who We Are.
Founded in 1995, we’ve grown into a team of 100+ employees working across multiple countries, with our headquarters based in Tampa, Florida.
What We Do.
We create digital and marketing content for home builders nationwide. We’re a full-service partner — from interactive software and custom development to print and production. If it supports selling homes, we can do it.
Client Line Up.
18 of the Top 25 builders partner with us, including brands like DR Horton, Richmond American, Century, Toll Brothers, Ashton Woods, M/I Homes, Dream Finders, and many more.
Why Clients Work With Us
Customer Service Centric
Dedicated project managers who know your brand, standards, and expectations. We are a true extension of your team.
Stability
We’ve been established for decades, which means consistent delivery, processes, and relationships.
One-Stop Shop
Everything under one roof gives us more control over quality and turnaround times.
Visibility
Our Converge portal gives both division and corporate teams real-time visibility into projects.

The KHov + MediaLabPartnership

Elevation renderings laid the foundation for a partnership that continues today.

Current Services Supported

Floor Plans
Interactive, QMI, Design & Price, Static, 3D and 3D Spinner
Site Maps
Geospatial, Lot Fit, Single Family, Condo, Scattered Lot, QMI, Design & Price, Static and Amenity
Interactive Area Map
Elevation Renderings
Elevation Visualizer
Standalone, Design & Price
Community Renderings + Tours
Brochures
Custom Print Storefront
Custom Development, Google Analytics + 3 separate integrations

Your Direct SupportTeam

We have a multi-level Customer Success team, ready to support your initiatives.
Leadership
Bruce VanWingerden
CEO, President,
& Co-Founder
Craig Monahan
Chief Revenue Officer
24 years tenure
Primary Contacts
Lauren Powell
Sales & Business Development Manager
10 years tenure
Kevin Maulucci
Delivery Manager
9 years tenure
Customer Success
Account
Management
Team
Elizabeth Geldhof
Dir. of Customer Success
4 years tenure
Kathy Livingston
Manager, Customer Success
19 years tenure
Erin Couture
Senior Account Manager
20 years tenure
Sabrina Pollard
Account Manager
10 years tenure
Kenzie Steele
Account Manager
5 years tenure
Lauren Valdes
Account Manager
2 years tenure

DivisionSupport

Dedicated Account Manager
Each division is supported by a consistent point of contact who understands your teams, products, and preferences.
Regular Planning & Status Touchpoints
Ongoing check-ins with Marketing Managers to review upcoming communities, priorities, and support needs.
Training & Onboarding Support
We provide training on our products and services and help onboard new team members as they come into your organization.
Free Self-Service Tools via Converge
Converge includes built-in self-service tools that allow divisions to make certain updates instantly and at no cost. Need to swap an image or update copy late in the day or after hours? Divisions can make those updates directly.

ConvergePortal

Converge is our client portal and central hub for managing projects and accessing resources.
Key Features Include
  • Place New Orders
  • Order Status Tracking & History
  • Link Generator
  • Reports & Analytics
  • Self-Service Options
Why This Matters?
Converge gives your teams direct, real-time visibility into active and completed work. Instead of relying on email updates, teams can quickly see:
  • What’s currently in production
  • When it was submitted
  • Expected delivery timing
This helps division, regional, and corporate teams stay aligned — especially around time-sensitive launches, releases, and grand openings.

MediaLab ProductionTeams

Specialized Teams

Floor Plans
Exteriors
Interiors
Graphics
Print
Development

The WHY Behind Our Structure

  • Dedicated teams allow people to become true experts in both the product type and your brand standards.
  • Each team runs two production queues — one for standard project work and one for quick-turn revisions and updates.
  • We can support multiple products, communities, or divisions at the same time without shifting priority between them.

Floor Plans

Interactive Floor Plans

Created from construction files and shown in a custom theme just for KHOV, our Floor Plans allow your buyers to get an idea of the layout that suits their lifestyle.

Features:
  • Option Selection
  • Furniture Planner
  • Compare Plans

Quick Move In

A version of your Interactive Floor Plan with pre-selected options locked in, showcasing the exact home you are building for your buyers

Features:
  • Options Locked Down
  • Instantly created + downloaded in Converge
  • No cost to you

Design & Price

A version of your Interactive Floor Plan, customized for the Design and Price tool.

Features:
  • Only shows “structural” options for DP Tool
  • Incorporates option pricing
  • No cost to you

Static

A static version of your floor plan, showcasing the base home available to your buyers.

Features:
  • Included in the cost of your Interactive Floor Plan

3-Dimensional

A 3D floor plan transforms a flat 2D plan into a vivid, realistic view — helping buyers instantly grasp the layout, scale, and flow of a home.

Features:
  • Top down and angled view provided
  • Professionally staged with custom furniture pieces

3-D Spinner

A 3D spinner takes your 3D floor plan up a notch by incorporating it into your interactive floor plan and providing your buyers with a 360 view.

Features:
  • Created from your static 3D floorplan
  • 36 renderings provided
  • Uploaded into your interactive floor plan for no additional cost

Site Maps

Single Family

Created from construction files and shown in a custom theme just for KHOV, our Site Maps allow your buyers to get an idea of the layout of your community, along with detailed lot data.

Features:
  • Custom Legend with Filtering
  • Lot Fit Functionality
  • Real time updates

Condo

A secondary interactive site map theme created specifically for condo product. Showcases not only the layout of the whole community, but also the building floors and units.

Features:
  • Can be incorporated into a single family site map or stand alone
  • Building filters by plan or status
  • Real time updates

Scattered Lot

A secondary interactive site map theme created specifically for scattered lot product. Showcases the individual lots throughout a geographic area, including how the home fits on that lot.

Features:
  • Custom Legend with Filtering
  • Lot Fit Functionality
  • Real time updates

Design & Price

A secondary interactive site map theme created specifically for the Design and Price tool.

Features:
  • Can be showcased as an overall community or filtered by collection
  • Real time updates

Static

A static version of your floor plan, showcasing the base home available to your buyers.

Features:
  • Included in the cost of your Interactive Floor Plan

Geospatial

When your communities are not yet shown on Google, our team will create the roads and lots and submit them to Google to be published, ensuring your buyers find your community every time.

Features:
  • Can be created at the same time as your other site maps
  • We communicate directly with Google, so you don’t have to

Interactive Area Maps

Overlayed on Google maps and shown in a custom theme just for KHOV, our Interactive Area Maps showcase key surrounding points of interest to your buyers.

Features:
  • Integrates with Google Maps
  • Can show real time updates or cache for 30 days
  • Categories are custom to you

Elevation Renderings

Created from your construction documents, our custom and realistic Exterior Renderings come in a variety of styles so you can appeal to the right homebuyers.

Features:
  • Custom look and feel designed exclusively for KHOV
  • No upcharge for dusk time of day

Elevation Visualizers

Standalone

An interactive tool created from your exterior renderings that displays all color schemes, making it easy for buyers to choose their preferred look.

Features:
  • Showcases all elevations in all schemes
  • Ability to showcase optional upgrades, such as stone

Design & Price

A secondary version of the standalone visualizer, designed specifically for the Design and Price tool.

Features:
  • Showcases all elevations in all schemes
  • Ability to showcase optional upgrades, such as stone
  • Integration for real time updates

Community Renderings & Tours

Community Renderings + Tours deliver a dynamic, street-level virtual journey that showcases the lifestyle behind the community. Featuring engaging visuals, music, and realistic neighborhood elements, it gives buyers a vivid sense of place before they ever arrive.

Features:
  • Customized for each community
  • Immersive experience + accurate to your construction plans
  • Variety of choices for length, camera path, people, music, etc

Brochures

A visually compelling, branded brochure designed to tell your community’s story—highlighting everything from the site map and included features to floor plans and elevations in an engaging, easy-to-digest format.

Features:
  • Custom designs, managed by Eva Plainer’s team

Custom Print Portal

A branded, on-demand platform that gives your team instant access to up-to-date marketing collateral. Easily customize, order, and distribute print materials—ensuring brand consistency, streamlined approvals, and faster turnarounds across every community.

Features:
  • On-demand ordering
  • Brand consistency
  • Centralized management

Custom Development

Our dedicated group of experts who design, build, and maintain your platforms and solutions. By keeping development internal, you gain faster turnaround times, better collaboration, and full control over quality and customization.

Features:
  • Separate Azure environment for KHOV
  • Google Analytics for data-driven insights
  • Multiple integrations for real time updates
Go
Back
We thank you for the past 23 years of partnership and look forward to many, many more.