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28 Sep 2020

GET FURTHER DOWN THE BUYING PATH [ONLINE]

Sep 28, 2020

GET FURTHER DOWN

THE BUYING PATH [ONLINE]

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DIGITAL NOMADS

A lot of us have had our day-to-days changed. How we work, how we spend our free time, and especially how we shop. Finding a specific product is a just quick Google search away, fresh groceries are dropped at your doorstep, one-day shipping makes product purchases so simple…. The pros of online shopping for products are limitless.

We recently wrote about how homebuying is steadily changing to adapt to a more digital landscape; From physical maps and floor plans to interactive solutions like 360° Panos and Visualizers that buyers can check out at home, the content online for shopping is incredibly different today than years ago. Not to mention, this kind of experience isn’t specific to the homebuilder industry, it’s evident across many, if not all.

When there’s no alternative to shopping online, be it due to an online-only business or a worldwide pandemic, as a consumer, the need for the same shopping experience online as in-store is all but required. Randall, our Creative Studio team Executive Vice President, put it best: “I like to think of the customer journey like somebody walking through a mall, but walking through your website; working the exact same way.”

Consumers want what they want, and today, they’re expecting a lot from their favorite brands and businesses especially online. From customization options to the timeliness of closing a deal or clicking the “Purchase” button, your business has to adapt to ensure loyalty and ROI.

THE BUYER’S JOURNEY

The buyer’s journey is the path your customer makes when they’re shopping for a product, from their first instance of seeing your product, to customizing it, to seeing related products, to purchasing it. Here’s a breakdown of how it works:

GRAB ATTENTION WITH STUNNING, HIGH-QUALITY IMAGERY

This isn’t step number one just because. This is a crucial part of the journey. In fact, the journey would be much less intriguing if you didn’t start with high-quality renderings.

BUILD INTEREST WITH INTERACTIVITY

That’s the beauty of starting with 3D renderings; you can upgrade to insanely cool solutions like animations, Changers, Visualizers, and more with simple edits by a team of experts (like us!).

INCREASE THE DESIRE WITH CONNECTIONS

AR/VR opportunities give your buyers the whole picture. They can actually see how your product will benefit them in real-time while building a relationship with your products and brand.

ENCOURAGE ACTION

Continue the growing fascination with your products and encourage your online audience to dig a little deeper into the hard-hitting details of your products.

PROMOTE RELATED PRODUCTS TO COMPLETE THE COLLECTION

Your buyers will be more than satisfied with seeing all the available options and configurations, as well as trusting your brand to know exactly what they need based on an idea of what they want.

LEAD YOUR BUYERS IN THE RIGHT DIRECTION

You can still lead your customers down the buying path without being physically in front of them. Online shopping is easy for your buyers, but it’s even easier for you to guide your customers down a buying path that you control while they are in the driver’s seat. When your online shoppers feel comfortable in the digital space you provide, especially with high-quality, interactive content, the buying decisions are easier to make, and brand loyalty and retention lasts much longer.

LEARN MORE
ABOUT GUIDING YOUR BUYERS

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