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17 Jan 2020

HERE’S WHY YOU NEED 360° INTERIOR PANOS

Jan 17, 2020

If you’ve used 3D tours for any project, you know how beneficial they are to your selling capabilities, especially when it comes to selling your homes.

HERE’S WHY YOU NEED
360° INTERIOR PANOS

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LET'S START WITH THE BASICS

Digitizing the home search experience starts with marketing your homes online. This modern way of shopping for homes has all but become the norm. Buyers are more tech-savvy than ever and having the ability to see their homes online is expected.

Letting your potential buyers see static imagery of their future home online is great, but it’s even better when they can virtually walk through the already-built home without leaving the comfort of their current home.

At MediaLab though, we’re hardwired to take it a step further. We’re here to make sure you’re equipped with the proper tools for success. And with our 360° Panoramas, we do just that.

shea homes living room
KB Homes Rendering - Inland Empire Alure Flex Room

FIRST OF ALL,
WHAT IS IT?

A 360° Interior Panorama is a rendered interior tour with clickable Hot Spots. They allow your customers to click through their future home without stepping foot into a model home at all. It gives them a realistic look at the home you’re selling.

The Hot Spots enhance the experience, giving the viewer (your potential homebuyer) a unique look at the home. These Hot Spots can include videos, animations, additional imagery, and more to really show them the details of the home they’re looking at.

There’s no catch, but there is a bonus; 360° Panos can be edited to accommodate the wants and needs of your buyers. That means that you can show optional details without building them.

IT SOUNDS LIKE A VIRTUAL TOUR…

With 360° Panos, your viewers can click through each room, get a closer look at all the little details, and get a more in-depth feel with Hot Spot animations, videos, and other imagery.

While they are similar, the main difference is interactivity. Our Interior Virtual Tour is a guided video that walks your homebuyers through their future home from anywhere, on any device.

interior pano

SO, WHY DO I NEED THIS?

Picture this: you’re nearly ready to break ground on a new community that you know your customers will love. The blueprints are filled with homes perfect for your target audience. Some have larger kitchens, some have mudrooms, some have two car garages… it’s the perfect community of homes for growing families.

The next step is finding a way to entice those hungry buyers looking for their forever home. But how do you do that when you’re still in the planning phase of building the homes? After a quick search, you find that a company (MediaLab!) offers a tool that gives buyers a look at a perfect replica of the interior of your homes. You also find that to make this happen, you don’t need the home to be built yet.

For our 360° Panos, we render out a 3D replica of each floor plan you request. Our team of 3D artists and interior designers carefully design a walkthrough tool that your homebuyers can use to view their future homes, so they can decide to make your community their home sooner. Can someone say presell?

I WANT TO LEARN MORE…

Not only are these panos a great investment when it comes to ROI, but they’re also a perfect way to engage your customers. We know you have questions and we’re ready to answer the hardest ones. But first, check out how immersive these panos are for yourself!

SEE THE PANO
FOR YOURSELF

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