HOW PERSONALIZATION LEADS TO CUSTOMIZATION
BUT AREN’T THOSE THE SAME THING?
It’s easy to swap the two: personalized and customized. This is a great breakdown of how to think about the two buzzwords:
- Personalization is what you do for a user’s experience. That includes things you do behind the scenes like research and marketing.
- Customization is all about giving a user the power. It’s what they can do for themselves like…
By now, most of us have learned to expect some kind of personalization during our buying process. That may sound like too much to ask for: too time-consuming, expensive, and needy. But when you think about it, is it really that ridiculous?
With the amount of data out there on buying habits, lifestyles, and so much more, it’s not too farfetched to think brands should be putting in the legwork to win over customers. 90% of consumers are actually willing to share their behavioral data if it’ll make their shopping easier and 1 in 5 are willing to pay 20% more for a personalized or exclusive product.
So, if you’re not doing your homework on what your customers really need, then we guarantee one of your competitors is.
With years of customer experiences and research under our belt, we learned a long time ago that personalization is key. The research put into building new personalized products, for example, really just meant taking the time to listen and putting the right teams in place to make things happen.
Thanks to our dedicated R&D team, an “office” full of client advocates, and an in-house development team, we’re able to personalize our products for our clients. We’re talking about products like MySCP and 360° Interactive Panorama Changers. But, that’s not all and we’re far from done – in fact, that personalization focus will never go away. It’s what helps us build fantastic relationships and gets results for our clients.
Like we said, our products are built with our client’s needs top of mind. Most of the time, those needs are centered around how to engage their clients. These same products that we’ve built and personalized for our clients empowered them to offer customizable experiences for their end users.
We’re talking about experiences like:
- Creating your dream home with Visualizers that let you swap out things like color schemes to find the perfect curb appeal.
- Touring a kitchen and picking out all of the finishes, appliances, cabinets and more with 360 Interactive Panorama Changers.
- Swapping out couch materials and colors to find the perfect compliment to your living room décor.
- Building out the perfect office chair for all of your employees and figuring out exactly how much the customizations will cost (all on your own time).
Offering experiences like this can help you stand out because now you’re offering an unmatched experience for buyers to figure out what they need.
NOT SYNONYMS, BUT CONNECTED
So, while we’ve learned to stop exchanging the term personalized for customized, the two couldn’t happen without each other. Personalizing leads to customization because that’s what consumers are expecting. When you’re creating products with your target audience at the forefront, you’re bound to find that they want the ability to make things their own – no matter what industry you’re in.