IS CGI WORTH THE INVESTMENT?
The short answer: Absolutely. Here’s how CGI (computer-generated imagery) can smoothly integrate into your strategy, maximize your budget, and offer an immense return on investment.
Investing in any sort of marketing content should be heavily considered before a financial decision is made.
CGI might seem intimidating, even if the three-letter acronym doesn’t make you bat an eye. However, in the marketing and advertising space, CGI is becoming more normalized because of all the things you can show.
Consider the cost of building out every modification of product you currently have in your lineup. With all the color and finish options, size variations, upgrades, and more, building out the product is costly. Followed by necessary photoshoots of each one to actually show all the available options to your customers. Then, you have to market your product at trade shows, events, pitches, and more. Factor in attendance costs and the cost to ship your product (or products), your bill might be more than you anticipated.
Return on investment means return on investment. But it also means retention, brand loyalty, a customer-centric mindset, and brand awareness.
If your business is primarily online, digital content and e-commerce go hand in hand. It’s widely known that each channel has different standards for content, including target audience standards as well. CGI and 3D content can be adjusted per site with simple changes. If one site requires functionality while another requires size manipulation, CGI offers the flexibility to change design and place your product at a fraction of the cost.
NO PHYSICAL PRODUCT NECESSARY
Maybe the prototype for your newest product isn’t finished, but you want to excite your audience about your newest development. That’s where CGI comes in. To sell a product without imagery is challenging. But, to sell an unbuilt product with stunning 3D Renderings is game-changing and cost-effective.
REPURPOSE WITH EASE
Reuse, reuse, reuse. That’s the beauty of using 3D rendered content. Your uses don’t end with one image. Once your product is built in 3D, manipulation is a breeze. That means less time in the studio paying for angled photos of your product and more time letting CGI do the work for you.
PROVIDE UNIQUE EXPERIENCES
As a follow-up to repurposing your CGI content, once you have the baseline 3D rendering, you can then dive into interactive content. Pano Changers, Configurators, Spinners, and the like offer experiences like no other for your audience. Whether or not your product is built, giving your customers control of your product creates a sense of ownership that entices them to take a few more steps down the buyer’s journey and ultimately, come to a buying decision.
THE RETURN ON INVESTMENT
Our job at MediaLab is to assist our partners in building a connection between their brand and their customers. With increased exposure due to the variety of content offered from CGI, your conversion rates will show the interest building in your customers. Overall, the return on investment includes not only getting your money’s worth, but the return of loyal customers and retention within them.
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