OUR BLOG

18 Feb 2020
3D Dollhouse Floor Plan

STAGING WITH INTERACTIVE FLOOR PLANS

Feb 18, 2020

Effective homebuilder marketing demands an engaging experience for potential customers, which presents a challenge when you consider that 93% of buyers begin their home search online before even stepping foot into a sales office.

3D Dollhouse Floor Plan

staging with 
interactive floor plans

SHARE THIS STORY:

Twitter
Instagram
Pinterest
LinkedIn
Facebook
Email

CREATED THE RIGHT WAY

That’s why we do what we do! We create visualization through 2D Interactive Floor Plans and 3D Interior Renderings so that you don’t have to wait to impress potential customers in person. We can even set you apart from the competition by designing your Interactive Floor Plans to offer 2D or 3D virtually pre-furnished rooms. But why is “space planning” with suggested furniture layouts so important?

Just as a real estate agent might “stage” an already-constructed home being placed on the market, interactive staging during the initial marketing of a future or new community is extremely important.

Staging a home means to strategically place furnishings and décor in a way that best represents the space within the home.

BREATHE LIFE INTO FLOOR PLANS

While some pre-constructed homes might use an actual Interior Designer to select a color palette and theme to design the interior (with a hefty budget to boot), our in-house 3D artists can provide photorealistic renderings of interior-designed spaces before the model home has even broken ground. Added bonus: we can also make quick, last-minute changes to how a room is designed.

Aside from photo visualization, our 2D space planning carefully maps the practical aspects of the home and gives it that added boost to make a static plan come to life. So whether you opt to use 2D, 3D, or both, our team creates a clean, functional representation that aligns with the buyer demographic and current market trends. More importantly, our well-executed space planning will accentuate the focal selling points of the home and bring balance and symmetry to structural features.

Our Interactive Floor Plans can take it even a step further by allowing the customer to self-design virtual furniture placement within the home. This allows the buyer to envision their own personal belongings and family within the home in real-time. This hands-on tool fosters an emotional connection with the homebuyer so they will be more inclined to request information or even head straight for the sales office.

SURVEY SAYS…

Still need to be convinced as to why space planning tools within Interactive Floor Plans means (bigger) business? A 2017 National Association of Realtors (NAR) survey showed that 49% of buyers’ agents believed staging affected most buyers’ view of a home, and 77% of them said it was easier for people to visualize a staged home as their own.

The same survey showed that 29% of sellers’ agents agreed the sales price for staged homes were between 1% and 5% higher than non-staged homes, and they sold faster too.

So, it’s clear that virtual home staging is an effective tool for turning potential customers into excited homebuyers. Our 2D and 3D space planning effortlessly creates a more aesthetically appealing presentation of the home before it is even constructed, and this translates into happier customers and higher sales volume.

2D Interactive Floor Plan
Master Bed Interior SP Blog
2D FP

Interested in learning more about
interactive floor plans?

creative-services-krista