THE DIGITAL MARKETING PHENOMENON: HIGH-QUALITY CGI
If you’ve ever thought about dipping your products into CGI, this is your sign to go for it.
THE DIGITAL MARKETING PHENOMENON
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Think of all the computer-generated imagery you’ve recognized, maybe on the big screen in a sci-fi movie, or maybe on a home TV courtesy of a gaming console. Maybe you’ve seen it and didn’t even realize that what you were looking at was something created digitally.
CGI IS THE DRIVING FORCE BEHIND THE MIXED REALITY MARKET, WHICH IS EXPECTED TO REACH A WHOPPING $27 BILLION BY 2025. NO WONDER SO MANY BUSINESSES ARE TAKING ADVANTAGE.
If you’re wondering why CGI has become a normalized way of marketing products, it’s because of all the things you can do with it. It’s because of all the things you can show.
SHOW WHAT YOU WANT,
HOW YOU WANT
Even the baseline of digital imagery, such as Product Renderings, offer you so much no matter what your product is. If you have a product in multiple variations, colors, sizes, shapes, or styles, you’ll benefit from a range of high-quality imagery to entice your customers. We’ve broken it down for you…
GIVE THEM A GOOD LOOK
Show every inch of the product as up close or as far away as you want. Show the product in a specific environment or a plain background to make the colors pop. Generate interest by showing every angle. You can even make quick, subtle changes to the environment (or product) by swapping out trendy details even after the image has been created.
CHANGE THE COLOR, STYLE, SCHEME, OR FINISH
Your customers want customization so they can match your product to their personal style needs or choices. You know this already, which is why you’ve created your product in such a variety. So, show them what you have! With CGI, you can digitally show every color option, material, or finish you have available.
DON’T FORGET THE DETAILS
Sometimes, it’s what is inside your product that matters. That’s where detail-view renderings come in. Whether you need to show the inner workings of an engine, or the cutaway of a home, Exploded Views and Cutaways offer just that. To put it simply, you can’t cut open a product offhand and you can’t show the same process with standard photography. But with CGI, you absolutely can.
NOW, IMMERSE THEM
Did you know that starting with a static rendering opens the door to an assortment of interactive tools and products? Picture your product in its standard state on your website (or in your sales center, at a trade show, during a pitch… you get the idea). Then, imagine interacting with it; change the color scheme with a click of a button. Activate a Hot Spot to see imagery while checking out a Floor Plan. Spin the product to get a good look around, over, and under. Configure the entire product by changing all the pieces of it in real-time to customize it to your liking. Now, imagine your customers being able to do all of those things on their own. Their buyer’s journey just got A LOT more engaging.
BOTTOM LINE
CGI only seems intimidating. Your product, be it furniture, homes, appliances, jewelry, or the like, deserves to be shown in ways that your customers will believe in the quality and build a desire to own. Computer-generated imagery opens the door to a vast number of possibilities that aren’t just for video games and the big screen. It can be used to give your customers an experience to remember, and perhaps one they weren’t expecting.
SHOW OFF
YOUR OPTIONS
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May 27, 2023… [Trackback]
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