THE GREAT OUTDOOR RENDERINGS
We’ve all been stuck in the house for quite some time now. It has many people looking around wondering how they can spruce up their home or even realizing they are ready for a move.
A SHIFT IN “MUST-HAVES”
With everyone spending more time at home, it’s natural to start to evaluate your surroundings a little differently.
A key example of this is needing spaces we’ve never really felt were necessary. Spaces like a room for your home office that is secluded enough for Zoom calls, a homeschool area to keep the kiddos focused, and an outdoor retreat to get away from it all. While those may have been considered “extras” before, now for some, they are must-haves.
INTRODUCING: OUTDOOR RENDERINGS
So, you have the front, inside, and community or amenities covered. What about the patio, pool area, or terraces? Like we said, your audience needs a complete picture.
That’s where 3D rendering comes in. We can design spaces and craft imagery for your buyers to fall in love with. Let them see themselves having a cup of coffee in the backyard or hosting friends and family by the pool.
Outdoor spaces are also a main feature of why people select certain lots and home layouts. Now you can show them! Added bonus: you can do it without the cost and hassle of staging outdoor areas or waiting for the right weather and lighting.
Truly show buyers their new home’s potential with Outdoor Renderings.
MOTIVATE WITH YOUR DIGITAL PRESENCE
Not only has the need for space changed, but so has the importance of finding homes online. Even before nobody wanted to step out their front door, they started their search online anyway.
In fact, 84% of homebuyers used the internet to search for homes and 65% walked through a home they viewed online.
So, if you’re looking for some way to motivate buyers to get one step closer to your community and their buying decision, your digital content must be up to par.
A DIRT LOT WON’T DO IT
As if the challenges of selling new homes couldn’t be more overwhelming, add a global pandemic into the mix. One of the biggest challenges has always been allowing your buyers to actually see what it is they are buying. Having content online that solves this problem for them is vital now more than ever.
If your site doesn’t have enough imagery for them to look at, they will be on to the next builder. You also certainly don’t want to be stuck having potential buyers staring at a dirt lot wondering what they will actually end up with.
If there’s not enough content on your site, social channels, etc. they might not even make it to your community to stare at that lot! To encourage interest and drive them to your digital or in-person sales centers, you have to provide them with the complete picture.
They want to see that curb appeal, tour the inside, and get a feel for what their lifestyle will be like in their new community. That’s why Exterior Renderings, 360 Panos, and Community or Amenity Virtual Tours have become so popular. Buyers are expecting more and builders are finding ways to provide them with what they need to close.