THE PERKS FOR THOSE WHO CGI  

26 Nov 2018

THE PERKS FOR THOSE WHO CGI  

Imagine a world where you’re no longer bound by the need to have a physical product built to photograph and start marketing said product. Sounds pretty nice, huh?

Now… what if we told you that using CGI is a way for you to fill this void in your go-to-market strategy? What if we also told you that those who use CGI have a ton of flexibility?

GET TO MARKET FASTER

Because CGI can be produced from engineering files and color swatches alone, you have the ability to produce imagery and showcase products prior to having a prototype built. Presales, anyone?

How about testing your market? Having imagery earlier in your sales funnel affords you the ability to start marketing new items earlier than a standard photography pipeline. If imagery is the basis for how you market and sell, why wait until a prototype exists?

SHOW OFF YOUR OPTIONS

Do you offer multiple colors or have various options? With CGI, revealing the breadth and depth of your full line is just a few clicks away. Once the model of the product and all of the textures and materials are developed, generating an assortment of renders is simple. It’s also a heck of a lot easier (and more cost-effective) than arranging a photoshoot and potentially shipping things all over the world.

CGI also provides a baseline for moving into interactive solutions, AR, VR, and WebGL. All of those provide your customers with a unique shopping experience for items that have multiple colors and finishes. Imagine giving your customers the ability to rotate, spin, zoom, move, and change colors/finishes with just a couple clicks on your website. CGI makes all of this possible.

CONSISTENCY IS KEY

Creating imagery with CGI allows you to develop material libraries and specific lighting studios that ensure consistency across collections. Say goodbye to the color and lighting issues that present themselves with traditional photography – it’s all managed through the 3D software. Material and color swatches can also be saved for years and used over and over to guarantee consistency between collections or families.

Still wondering if CGI is for you? Let’s chat.

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