OUR BLOG

12 Nov 2020

THE RIGHT ENVIRONMENT

Nov 12, 2020

the right
environment

SHARE THIS STORY:

Consumers expect high-quality imagery from your brand. Not just one image, either. They want to be able to see the product at all angles, in all available colors or finishes, and in an environment that gives them the right perspective.

“Ensure you have high-quality photos of your product, covering all angles and details. This gives the buyer confidence in what the product is, its quality, and what they are to expect when they receive it.

On the other hand, if you have low-quality pictures without a zoom function and a lack of detail, you’ll leave your potential customers feeling anxious and wondering what you have to hide.”HubSpot

NO LIMITS FOR A COMPLETE PICTURE

 

The beauty of computer-generated imagery (CGI) and 3D rendering is that you are never really limited to what you want to show or where you want to show it. If you wanted to put your product on the moon, we could do it for you! We wouldn’t typically recommend that unless you’re NASA, but you get what we mean.

Sometimes, just looking at a few images of your product alone is not enough. Show them what your office chair looks like when they buy 50 and pair it with desks and other office furniture. Show them what your home looks like with the regionally accurate landscaping and the house next door. Show them that your faucet will pair perfectly with their modern master bath. Allow buyers to truly visualize your product in their space.

WHERE IN THE WORLD IS YOUR PRODUCT?

 

Environment renderings are all about choosing what is really going to make your product pop and appeal to your audience. That could mean placing and staging it in so many different areas! Places like…

 

One of the best parts? You can display your product in any environment without having to ship it all over the world. When our artists craft your product and space using CGI, you get a high-quality and completely accurate representation without the limitations. Demonstrate how versatile your product is by placing it in different scenarios so your audience can see the value right in front of them.

STYLES CHANGE AND SO CAN RENDERINGS

 

If you’ve got a suggested style and aesthetic for say, something like a table lamp, we can bring that entire space to life. We can also show it in five additional styles and spaces so you can attract a variety of customers. Providing images of your product in different environments helps your audience get a better feel for what it will look like in their own space with their desired styles and aesthetics.

Yes, you could do that with standard photography, but your cost would be through the roof. The logistical nightmares that would also come with staging all of those rooms and getting the right lighting for each just aren’t worth it.

The lifespan of a rendering is much longer than photography, as changes only require a quick edit instead of physically changing the space and shooting new photography. Say that farmhouse style isn’t all the rage five years down the line. That’s no problem! Swap it out for something modern without having to start from scratch.

where do you want to
show off your products?

creative-services-krista