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28 Jul 2020

UNIQUE EXPERIENCES WITH INTERACTIVE CONTENT

Jul 28, 2020

Interactive content has proven time and time again to be extremely effective at not only catching your audience’s attention… but keeping it. That’s when they make a connection, a purchase, and establish a relationship with your brand.

unique experiences

with interactive content

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NOT JUST SEEING… EXPERIENCING.

There’s simply no way of promoting your brand and products without captivating imagery. We’re all for static images and know how effective they can be, but did you know interactive content gains two times more engagement?

With attention spans decreasing and the amount of content from your competitors overloading potential customers, you have to differentiate yourself by providing experiences.

You’ll see product imagery, especially from multiple angles, all over the e-commerce world. It’s also pretty common nowadays to see Interactive Floor Plans on a homebuilder’s website or Interactive Site Maps in a sales center. That’s because we’ve all learned how important it is, to any consumer, to see every detail before making a buying decision.

STAND OUT WITH MORE ENGAGEMENT. 

If you’re looking to do more than just show, but provide experiences, here are some tools that can help you out. Get your buyers visualizing themselves in your homes or using your products.

360° PANORAMAS

A picture of a space is great, but how about a tour? A virtual tour that lets users take whatever path they’d like, at their own pace.

360° Interior Panoramas (like the one below) make you feel like you’ve just stepped into a space. You can even include clickable hot spots with videos, animations, and additional images to enhance the experience. These give you an opportunity to call out features and benefits that make you stand out.

One of the best parts? You aren’t just limited to an interior of a home. This digital experience could be of practically any space you could dream up, even an entire community.

VISUALIZERS

Visualizers give customers the opportunity to customize, well, pretty much anything! Change the cabinet color in a kitchen, the countertop material in a bathroom, or even the siding on the exterior of a home.

This tool allows audiences to view options and upgrades first-hand so they can truly make it their own. Customization is right up there with the need to provide experiences. If you’ve got options, you must show them off. With Visualizers, you can simplify the customization process while letting your customers have a little fun at the same time.

SPINNERS

We mentioned the need for product imagery. It’s essential. We’re not just talking about a straight-on shot, either. Your buyers want to get such a good look at your product that they feel like they are standing right in front of it. If they don’t get a good enough look, they’ll be on to the next brand that makes them feel more confident in their decision to buy.

Now, instead of filling galleries with A TON of images at different angles, why not let them get a complete, 360° look by spinning it around?

Spinners are ideal for the digital shopping experience. There’s no guessing. There’s no questioning. It’s all out there for them to see.

Keep in mind that all of these tools can be used on a variety of channels. Put them on your site, in your social posts, in your Amazon gallery, and more.

P.S. If you’re a homebuilder looking to provide the ultimate experience, we have a platform that brings every piece of your collateral into one place so you can make a connection with your buyers either virtually or in person. More details to come on that!

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an experience?

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