5 REASONS WHY VIRTUAL TOURS ARE WORTH IT
Virtual tours have gained a great reputation in the real estate industry for increasing buyer retention. If you’re a homebuilder business owner but you’re still not convinced about investing in virtual tours, here are five reasons why you should.
1. YOUR BUYERS ARE ONLINE.
Over half of homebuyers find their homes online.1 If you ask us, that number is only going up from here. While millennials are buying more and more houses, they’ll be online searching for content like virtual home tours to show them what their future house could look like.
2. YOUR BUYERS ARE LOOKING FOR VISUAL AND INTERACTIVE CONTENT.
There’s a lot of competition out there… and even more content. Static imagery definitely helps, but 91% of buyers are looking for more visual and interactive content.2 Eye-catching and realistic 3D house tours jump out at buyers because it eliminates their guesswork. They don’t have to wonder what it would be like to walk through their house or even the community – they can sit back and watch or interact with virtual tours to see for themselves.
3. YOU CAN USE THEM EVERYWHERE.
Whether we’re talking virtual tours or 360 panoramas, this content can be used in all of your digital marketing collateral. They are perfect for sales center presentations, interactive floor plans, your website, social media, and more. You can even pull high quality, still imagery from these tours to use in all of those places as well. ROI. ROI. ROI.
4. YOU CAN SAVE TIME.
3D virtual tours allow your buyers to see inside so you don’t have to wait until models are built to start selling. Buyers are also better educated before purchasing as they’ve already seen what they’re looking for. That means a lot of the time your team would’ve spent with them is now spent elsewhere. Not to mention… if you’re selling to out of town buyers, you can send them this content to peak their interest without waiting until they get here.
5. YOU CAN SAVE MONEY.
Anyone in this industry can tell you that it’s far from cheap to build model homes. 3D virtual house tours give you the option to build fewer models. You can also save on building all of those options while still giving your audience a way to visualize and interact with them.