WHEN CGI AND PHOTOGRAPHY COME TOGETHER
In a recent blog post, we talked about how the technical skills in photography are used to create the perfect image in CGI. Skills like balancing an image, figuring out where the lighting is coming from and how it will affect the product.
One of the last things we touched on in that post was that we didn’t expect our clients to jump the photography ship. We want to take this opportunity to dig a little deeper into why integrating CGI into your already-developed strategy will maximize your benefits.
I NOW PRONOUNCE YOU…
There’s a negative connotation around CGI that says it’s the only option when it comes to creating high-quality imagery. While CGI is an extremely valuable tool, we want to clear the air…
As CGI experts and photography fiends, we know firsthand that these two unique, yet similar practices can work together in harmony. Marrying the two and incorporating their combined benefits into an already built process is the icing on the cake.
CONFIGURATORS, SPINNERS, ANIMATIONS, OH MY!
When you incorporate CGI into your strategy, you are augmenting your pipeline. However, you’re augmenting it in a good way.
- Extend the ability of your staff, or better yet, extend your staff literally. With CGI, you can do more with photography including configurators, color changers, spinners, and even lay the ground work for features and benefits animations.
- Upon the initial introduction, CGI works so seamlessly with your already-implemented process that turmoil is out of the question. It’s only up from here. Not to mention, you’ll save a boat load of money in the long run.
- When pushing your product to market, we know you want to put your best foot forward. This means creating imagery that matches the quality. To do that, adding CGI to your process gives your photographers the ability to maximize their own talents and skillset. Thus, creating a shockingly beautiful image.
THE VERDICT IS IN (QA)
Let’s face it: photographers know what a high-quality image should look like, right down to the size of the photo.
CGI relies on the brand standards already held by photographers. When artists create the image, photographers perfect it.
Their years of experience and massive skillset allow them to guide artists in the general direction of the imagery to appropriately represent their brand and goal.