BUILDING UP TO BETTER CONTENT
REPURPOSE YOUR CGI
The reuse aspect of CGI has to be the biggest benefit. 3D rendered content is not a one-and-done scenario – you can get a variety of different shots from one project. That one project can also kickstart a long list of future initiatives and therefore enhanced experiences for your audience.
CRAWL, WALK, RUN
The crawl, walk, run philosophy is the perfect thing to keep in mind when considering your CGI journey. While standard photography may just leave you with one image, the time put into your first CGI project can be built upon.
That means when you’re ready to step things up a notch, you already have a HUGE head start that you just can’t get with other types of content creation. For example, when considering homebuilder collateral and experiences:
- CRAWL could be something like a single, static Exterior or Interior Rendering. These high-quality assets are the perfect first building block and can be used to promote your products across a variety of mediums – websites, sales centers, social media, and more.
- You can begin to WALK by using those renderings to create multi-benefit content like Streetscapes, Interior Renderings of multiple rooms, or 360° Interior Panoramas.
- When you start to RUN, that’s when you’re taking advantage of the more engaging experiences like Exterior or Interior Virtual Tours, Interior Visualizers, and Exterior or Interior Pano Changers.
A STRATEGIC BUILDUP
Due to the buildable nature of CGI, it’s incredibly beneficial to partner with someone that considers your brand an extension of their own and consistently looks at the bigger picture. That’s what we’re here for!
With years of experience partnering with organizations targeting everything from the kitchen and bath, to furniture, to the homebuilding industries and more, we keep this crawl, walk, run mentality in mind with every conversation. ROI is key and we want to ensure every single organization that partners with us gets to reap that benefit as well as all of the other benefits of CGI.