IT’S TIME TO COLLAB WITH CGI
HOW 3D & PHOTOGRAPHY BLEND TO MAKE THE PERFECT IMAGE
You already know how much we rave about the advantages of using 3D. We’ve talked about the benefits of 3D renderings, the perks for those who use CGI, and even how CGI can help you draw crowds at your next trade show.
We believe CGI is the wave of the future. While it’s an incredibly useful method for creating imagery, it’s a transition into bigger, better, more interactive experiences like augmented reality and virtual reality.
Let’s take a moment to appreciate where CGI originated. An artist’s ability to create such realistic imagery and vivid subject models takes creative skill which requires the mastery of one specific craft: photography.
The technical skills used in photography are necessary for CGI artists to create superior imagery that’s highly sought after. CGI and 3D imagery are becoming an extension of the traditional photographer’s toolset. The ability to manipulate images when the lighting just isn’t right or add a product to an environment that’s already photographed, opens doors for creatives across all industries.
Not to mention, when an artist creates a 3D image they’re considering the same elements as a traditional photographer:
- How should the image be balanced?
- What’s the most flattering viewpoint of the product?
- What angle should the viewer see the product from?
- What angle is the lighting coming from and how will it impact the product?
PUSH THE LIMITS
The flexibility of 3D possibilities when retouching or editing photographs allow for maximum creativity for artists and photographers alike. Adding, removing, or customizing elements of a photo at will lets the artist create the image exactly as it was envisioned to look without any compromises.
CGI gives photographers and artists the ability to push their creative skills to another level, while photography is the foundation of the 3D artist’s craft. Integrating the two and using the benefits of each to your advantage is a surefire way to create captivating imagery.
With CGI trends blazing forward in 2023, we’re seeing more industries blending virtual environments with photography to showcase their products and make them more interactive for customers. It’s undeniable that there’s a major benefit to meeting customers on their terms, that’s why CGI is such a powerful tool. It’s less time consuming, visually appealing for your brand, and environmentally friendly? Can we say triple threat.
THE PERFECT PHOTO
As a digital content creation house, it’s expected of us to be enthusiastic about 3D, CGI, and everything in-between. With that being said, we’ll always advocate and appreciate the craft of standard photography. We’re not saying to only use CGI. Despite its rising popularity, we know that in some cases these two techniques can balance each other out to create the perfect photo.
But here’s what we are saying: CGI is the next step to elevate your brand and get your products to stand out. Photography and CGI can create beautiful imagery, CGI just gives you the edge to perfect your image (in both senses of the word).