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SUCCESSFUL TRADE SHOW EXHIBIT STRATEGIES IN 2023
WHAT’S TRENDING WITH TRADE SHOWS?
HERE ARE EFFECTIVE WAYS TO DRAW CROWDS TO YOUR BOOTH.
According to a trend report by TSNN, over 80% of marketing decision makers plan to increase live event spending during 2023.
So, why exactly are live events so important? Let’s break it down.
Experiential marketing, like trade shows, are an excellent way to generate new leads and build meaningful connections between your brand and your customers. They humanize your brand and your products or services. Not to mention, around 85% of consumers are more likely to buy a product or service after attending a live marketing event.
Now that we’ve made it through the pandemic, trade shows continue to grow and recover because people are craving in-person experiences. Event organizers are even incorporating more elements of tech into their exhibits because AR/VR experiences are a cost effective way to captivate your attendees and stand out.
We’ve been missing out on face-to-face interactions and people are ready to break out and experience something new. Participating in events like these will give companies the perfect opportunity to make the connection their customers are seeking.
That’s why it’s important to create a unique experience that is safe, efficient and effective. From the minute the attendees step into your booth to long after they’ve left the show, your exhibit – more importantly, your products – should thrill them.
Before the show
Your brand experience starts months before showtime.
Communication channels like social media and email are great ways to start filling your appointment books for the show. Get a head start on those leads with high-quality renderings of products that aren’t quite ready to hit the market or detailed exploded views of products that have been heavily upgraded.
Filtering through the noise of crowded channels comes easy when you have compelling and fascinating imagery to share.
During the show
Your booth is a direct reflection of your products, services, and your brand. Exhibiting at a trade show or live event is a great opportunity to show your customers exactly what you’re made of, so give them something to remember.
Experiential marketing is no longer just flat screen TVs playing promo videos on loop. It’s augmented and virtual reality, multi-sensory experiences, and interactive solutions. It’s creating a booth that’s different from the rest with LED lighting and the ability to activate all of their senses.
In other words, blending the lines between the physical and digital world is the key to an unforgettable experience.
Allowing your customers to virtually interact with your product, entertain themselves with interactive displays, and actually envision your product in their everyday life will keep your brand top of mind.
After the show
The sustainability trend is more important than ever. Stay at the top of their minds by offering recyclable brochures to remind them of what they’ve experienced. Millennials gravitate towards brands that align with their values and providing eco-friendly freebies can be an excellent way to stand out.
Going digital with QR codes can also come in handy. They aren’t just a tool used to capture attendee information, they’re an easy way to regularly deliver fresh content so your audience is always in the loop of what you’re working on.
MAKE YOUR EXHIBIT STAND OUT
Attending trade shows gives you the opportunity to humanize your brand and share your expertise with the world. With that said, let us help you create an unforgettable experience for your brand, leads, and soon-to-be lifelong customers.