M/I Homes

It’s been an absolute pleasure to partner with a homebuilder that is always looking for the next best thing with their buyers top of mind. M/I Homes does a fantastic job of ensuring they are providing the best homebuying experience possible.

For them, it’s all about making that emotional connection. We help by crafting visual and interactive experiences that spark this connection. And as we all know, the more emotionally attached we get to something, the more likely we are to make a buying decision.

If potential homebuyers have already pictured themselves moving their furniture in, decorating, and hosting family and friends in your homes, they will be more likely to make it THEIR home. But, those consumers need some help seeing that.

So, how exactly is M/I Homes creating this emotional connection? Well, seeing is believing, after all. They provide an experience for their buyers from the very first time they interact with the brand. By working with us on collateral like Responsive Interactive Floor Plans, Exterior/Interior Renderings, Interactive 360° Panoramas, and Virtual Staging, they allow homebuyers to truly see themselves in their homes—to get a good look around and feel like they are actually there.

With all of this imagery available and readily accessible on multiple platforms, M/I Homes is finding that their homebuyers are more educated than ever. By the time they reach out to a salesperson, that buyer has already been able to tour the home, get a feel for the space, and see all of their options.

If you ask us, having more educated buyers is one of the best things a builder could ask for! The customers do their research, on their own time and at their own pace, while beginning to make that attachment.

That means the salesperson can save so much time with each customer, allowing them to sell more homes and better service their existing clients.

By shopping on M/I’s digital platforms, buyers can even find examples of how different rooms fit their needs. The brand is taking advantage of Virtual Staging to accomplish this in a BIG way, and frankly, it’s exactly how we’d recommend using this imagery.

You see, an unstaged home is hard for buyers to make an emotional connection with. They can’t visualize how they’ll use the space unless you show them. That’s why M/I’s flexABILITY program exists.

With the help of our artists, this collateral is helping them use their marketing budget wisely. When a space already exists, we don’t have to recreate in 3D to craft content. Virtual Staging takes existing photos and breathes life into them. Our team designs the space, in whatever style or purpose needed, by adding 3D furniture and décor so builders can help their buyers picture themselves there.