There’s nothing quite like partnering with a brand that truly sees the value of CGI and gets the most out of their content.
MD-Kinney is definitely one of those partners for us. And when we say partnership, we really mean it. Working with their collaborative team allows us to be an extension of their brand to help them reach their audiences and goals.
READY FROM THE START.
We take great pride in our industry-leading Client Services team. Sitting down to speak with the MD-Kinney Branding Lead, Kelsey Manlove, reminded us just how important that relationship is.
Having someone handle a project from start to finish is extremely valuable, but aside from great organization, a lot goes into making a fantastic Account Manager. One of the biggest, in our opinion? Managing expectations…
SET UP FOR SUCCESS
Successful relationships like this have to start from the get-go. That’s why we always set up not only introductory meetings for our teams, but also time to get to know our overall capabilities and products so each brand that works with us gets the most out of their partnership.
CGI has such extensive reuse, it only makes sense that we explain how buildable your projects can be. For example, if you start out with static product renderings, those have great legs! You could use the assets from that first project and expand on them to create anything from Features and Benefits Animations to Product Spinners and more.
If those animations were your highest priority, you can also pull static imagery from your videos! Or, just like MD-Kinney does, you can create shorter clips of the animations to use on, say, your social channels.
PROMOTE WHEN YOU NEED TO
Kelsey shared with us that they are more prepared for product launches than they ever have been! Talk about music to our ears.
That’s another huge benefit of partnerships with open communication and taking advantage of 3D imagery in general. You don’t have to wait for your product to be completely built and ready to ship. We can take design files and create product imagery so your marketing collateral is ready before the product even is.
PROMOTE WHERE YOU NEED TO
We mentioned how MD-Kinney creates clips of their animations to use on their social channels. That’s not the only way they are getting ROI from a single piece of content.
While they use their collateral created by artists across multiple channels, they are also spreading the ROI across their internal and external teams. Their distributors, who as Kelsey puts it, “are really just as much our customer as our end user really is in some sense”, are using their static and animated imagery as well!
She went on to explain to us how high-quality imagery is really helping them stick out in the industry with their distributors. They are more likely to use the MD-Kinney content because the brand has put so much emphasis on representing their quality products and how much care and attention they put into everything.
In addition to just sharing their collateral for initial promotion, their distributors are also using them to follow up with leads – getting them further down the funnel and completely validating what MD-Kinney is doing to reach their audiences with the right content.
PROMOTE WITH THE RIGHT PARTNER
When we asked Kelsey the number one reason she enjoys partnering with us, she gave us quite possibly the best compliment ever. We value our people so incredibly much; it was wonderful to hear she does too…