Successful relationships like this have to start from the get-go. That’s why we always set up not only introductory meetings for our teams, but also time to get to know our overall capabilities and products so each brand that works with us gets the most out of their partnership.

CGI has such extensive reuse, it only makes sense that we explain how buildable your projects can be. For example, if you start out with static product renderings, those have great legs! You could use the assets from that first project and expand on them to create anything from Features and Benefits Animations to Product Spinners and more.

If those animations were your highest priority, you can also pull static imagery from your videos! Or, just like MD-Kinney does, you can create shorter clips of the animations to use on, say, your social channels.

We mentioned how MD-Kinney creates clips of their animations to use on their social channels. That’s not the only way they are getting ROI from a single piece of content.

While they use their collateral created by artists across multiple channels, they are also spreading the ROI across their internal and external teams. Their distributors, who as Kelsey puts it, “are really just as much our customer as our end user really is in some sense”, are using their static and animated imagery as well!

She went on to explain to us how high-quality imagery is really helping them stick out in the industry with their distributors. They are more likely to use the MD-Kinney content because the brand has put so much emphasis on representing their quality products and how much care and attention they put into everything.

In addition to just sharing their collateral for initial promotion, their distributors are also using them to follow up with leads – getting them further down the funnel and completely validating what MD-Kinney is doing to reach their audiences with the right content.